Creative leadership is the foundation for facing the new future with its challenges and changes in order to preserve gains and compete effectively to achieve more returns. Through modern follow-up to meet the needs and aspirations of new customers in their inclinations, perceptions, and lifestyles, today’s generation is completely different from yesterday’s generation, a time of uncreative leadership that does not work for the future. It does not last long, and may find itself in a limited period of time at the back of the carriage, accompanied by loss. This is what Nokia's CEO said: “We didn't do anything wrong, but somehow we lost.”